Baby and You

Naked Bacon is the biggest revolution to the British breakfast in a generation.

It has been developed by the Northern Irish artisan food manufacturer, Finnebrogue – and is the UK’s only mass-produced bacon to be completely free from nitrites, preservatives, E numbers and all allergens. 

The problem with bacon up to now has been dead simple. Bacon contains nitrites, nitrites produce nitrosamines in your gut and nitrosamines increase your risk of contracting cancer. Nitrites should not be in food.

Finnebrogue is always striving to make food the best it can possibly be, without being bound by the rules of the past. Its team has been all over the world to figure out a way to make bacon without nitrites. Up to now they’d never made a single rasher of bacon because nobody could work out how to do it without the dangerous chemicals – but now they have!

Naked Bacon is made using a new natural flavouring derived from Mediterranean fruit and spice extracts. These extracts give the bacon its delicious, natural flavour, without any of the risks of nitrites.

Finnebrogue have cut the cancer risk in the beloved British fry-up. And not only that – Naked Bacon tops the charts in blind taste tests up against its leading competitors. 

“A cracking rasher” – Gregg Wallace

“It’s lovely” – Jeremy Clarkson

“Like bacon, extremely tender and with a properly savoury flavour; it’s crowd pleasing stuff. Bacon, but better for you. That sounds like a change worth making.” – The Telegraph 

“That’s saved our bacon!” – The Sun 

Naked Bacon is now available to buy in Waitrose, Sainsbury’s and Morrisons. You can find your nearest stockist at



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